Going through my local grocery store checkout line. It’s a good store: Sprouts is the name of the chain; local and organic food are the specialties (in theory — I am suspicious of their prices, which seem lower than one would expect from a sort of organic food market. But I know that the brands they carry are good brands.), the location is very convenient for us, directly between work and home; the staff are polite and friendly and efficient. Only very rare problems with things being out of stock, and their produce is generally top-notch.

And so, it seems, is their demographic-specific marketing. Because while they clearly cater to the new age/hippie/free spirit subset of their larger mainly liberal consumer base, they are in Arizona, after all, which is a damned conservative place. So as we were going through the line, on one side — the left side — was this adult coloring book:

“Activates the creative process of your imagination.”

And on the other side — the right side — was this one:

Now I just need to find the aisle that has the atheist/Cthulhu coloring books. “Coloring Cthulhu activates the healing powers of your madness!”